Boost Your Sales in 5 Easy Steps
Boost Your Sales in 5 Easy Steps
As an entrepreneur who runs their business completely online, there are plenty of things you have to monitor consistently to make sure that you are generating income. You have marketing campaigns, inventory, customer feedback, sales, and many more, depending on the kind of business you are operating.
If you are in eCommerce, you would be more focused on sales because it is where most of the revenue comes from and it is also the most unpredictable area of business. One day you are selling out and your sales are skyrocketing through the roof but as soon as you wake up the next day, they would plateau and become a threat to your overall profit. It happens to all businesses, both large and small. Whether you are a seasoned entrepreneur running a large scale business or the CEO of a startup eCommerce business, you will never be immune to dips in online sales.
As a community, Trending Dealers aims to help you grow your business just as much as you help grow ours. We are fostering a culture of support and camaraderie, and we have gone through thousands of expert tips and strategies to help you boost your online sales and here are the Top 5 you can start doing today:
Step 1: Feature Your Bestsellers
The consumer mind is complex but can be understood. Put yourself in their shoes and envision what its like when you are buying products. Customers like being part of something trendy and having what other people have. Something that shows other people have bought this product, found it to be of high quality and useful.
This is why certain trends become popular and in demand, and it is often called the “bandwagon effect”. Deeply rooted in the subconscious, the human mind figures “if other people are doing this it must be good”. Statistically speaking this is usually true, if many people are buying the same product it most likely is good.
So help your customers by doing some of the thinking for them. Featuring your bestsellers will show your customers social proof that your products are reliable and many people are after them too.
Step 2: Invest in Product Presentation
Your item could be the best in the whole world, but without great presentation, your customers might not find it appealing.
In a research by San Francisco State University, it has been proven that consumers’ loyalty and passion are driven more by appearance.
This is the very reason even industry giants go through advertisement, packaging, and branding transitions through the years too.
As we have mentioned in our blog on How to Start Selling Online, listed items with high-quality photos often sell out fast. Invest in the presentation of the products you are going to sell to make a great first impression on your customers.
Great product presentations do not only bring customers in, they also build your reputation as a store.
Step 3: Create FREE Shipping Promotions
When shopping online, consumers take all costs into consideration, including shipping fees.
Applying FREE shipping promotions will drive more people to buy from your store with the idea that they would spend less because they don’t have to pay shipping costs.
The National Retail Federation released a report that says 75% of consumers expect delivery to be free.
Make sure that your promotions are visible in each product you are listing for the world to see. Studies also say that the more you offer free shipping, the more customers would likely purchase more than one item from you to make the most out of the promo.
If you do a quick search, you would find that a lot of eCommerce businesses have this promotion applied by default and if you are pretty new to the industry, you may be thinking how you will earn from this.
That’s easy. Most eCommerce businesses include the shipping costs in their retail price to be able to provide shipping for free. However, keep in mind that this does not apply to all locations.
Shipping costs will vary depending on your customers’ locations and it will not always be the smartest decision to ship your items everywhere for free.
Step 4: Offer discounts
Customers love a great deal and would gladly purchase if they are available. This is why vouchers, coupons, and holiday sales are very popular.
Similar to free shipping promotions, offering discounts have the same impact on your customers too. They will feel like they are saving more by purchasing at discounted prices and would have the tendency to purchase more.
Offer special discounts or introduce loyalty programs that would encourage customers to continue buying from you to increase your sales.
This would generate your revenue and build customer loyalty at the same time!
Step 5: Create a Sense of Urgency
Have you ever encountered special deals that have a time limit? A lot of businesses do that to produce an immediate increase in their sales.
Aside from scoring great deals, customers also love the idea of being able to get them just in time. This works greatly for your business too, as you won’t have to deal with constant free shipping and discount promotions throughout the year.
Setting a deadline for free shipping promotions or discounted deals will help you boost your sales by creating a sense of urgency.
You can offer time-sensitive promotions such as discounts and free shipping or limited-edition products that will make your customers want to check out immediately!
Whether you are a seasoned entrepreneur or a startup seller, there is no reason for you to let your sales fall deep. It is a very natural part of being in business and there are tons of ways you could increase your sales no matter what time of year it is.
This list is not limited to the many things you can do for your business to thrive in the eCommerce industry, but they are the simplest and quickest ways you will be able to see the rise in your numbers.
Join Trending Dealers today and get ready to sell your products to a community filled with people who are in the business for the love of fashion and entrepreneurship.
Create a seller account by clicking here, and start growing with us today!